Strategic CSR Simulation
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K-Tai, Inc.

A Strategic Corporate Social Responsibility
and Business Ethics Simulation

Welcome to the Strategic Corporate Social Responsibility (CSR) Simulation, an online, experiential-based simulation that uses both quantitative and qualitative metrics to develop and assess responsible management.

In the simulation, participants adopt the role of the Corporate Responsibility and Ethics Officer (CREO) of K-Tai, Inc., a fictional cell phone company headquartered in California, but with a supply-chain that reaches around the world. In response to a wide range of challenges generated through five years of operations, the CREO manages a team of employees and shapes K-Tai, Inc.'s CSR and ethics policies with a view to maximizing value across the range of the firm’s stakeholders. In addition to managing an office and navigating among conflicting stakeholder demands (both internal and external), the CREO makes recommendations to K-Tai, Inc.’s senior executives in an attempt to influence corporate strategy.  

In balancing the constraints of an operating budget, stakeholder demands, and performance goals, the Strategic CSR Simulation replicates the complexity individuals and firms face in today's global business environment. In particular, the simulation reinforces the reality that CSR and business ethics are not abstract ideals, but integral aspects of every decision a for-profit firm makes in conducting day-to-day operations and strategic planning.

The Strategic CSR Simulation has been adopted by professors in 40 universities and 14 countries including Australia, Finland, Germany, Hong Kong, Iceland, India, Malaysia, Myanmar, Portugal, South Korea, Spain, Sweden, Switzerland, and the United States.

“We just finished the simulation. As a new user, I want to tell you that my students learned A GREAT DEAL. I want to congratulate you for creating this great teaching tool. I have used many simulations and this one is far ahead of all the others.”

Laura Illia
Associate Professor
IE University, Madrid, Spain

"I have used the CSR simulation in university courses with both undergraduate and post-graduate students. Students consider the simulation a very worthwhile experience, they learn a lot from each other in the team discussions and most of all, it really challenges them to think outside of the dominant paradigm of prioritising financial goals."

Sally Curtis, PhD
Lecturer, Research School of Management
Australian National University
, Canberra, Australia

For more information about the Strategic CSR Simulation and how it might support your teaching or training, choose one of the following:

Academic                    Corporate

If you have any questsions or would like to schedule a demonstration, please contact either David Chandler ( at the University of Colorado Denver or Michael Hendron ( at Brigham Young University. 

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